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General Session

Creative Leadership in Turbulent Times: 3 Secrets to Unlock Creativity When It Matters Most

Sponsored by: Lee Agency, Inc.

Innovation and creativity are absolutely necessary to thrive in business, hiring, motivating, marketing, parenting, educating, coaching… Are you and your organization becoming more - or less - creative?  Jonathan’s TED Talk on this topic won the best speaker of the conference. Participants will discover 3 core strategies to build a culture of creativity. Lessons and memorable anecdotes come from some of the most creative people and organizations in history, as well as Jonathan’s personal experience implementing these lessons as an entrepreneur, parent, educator, and with clients large and small. What Jonathan calls the “innovator’s equation” has been a game-changer for leaders across the country. This was a favorite for a global entrepreneurship summit in Sydney, Australia.

TED Talk - voted "best speaker" of the conference.

Learning Objectives:

  • Learn how you can intentionally foster the traits of the world's most creative people.
  • Discuss what questions, stories, and models will get you and your team “unstuck”.
  • Identify what is the “Innovator’s Equation".  Jeff Hyatt called this the greatest leadership lesson of the decade.

Jonathan Fanning, Author, Leadership Development Expert, International Keynote Speaker
Jonathan Fanning is the author of several books, including Who are you BECOMING? and has been coaching leaders – from Fortune 500 executives to sole proprietors – for over 15 years.  If you are familiar with TED talks, Jonathan was voted the best speaker at a recent TED conference.  A traumatic car accident and several other “Frying Pan” moments in the middle of Fanning’s career as a management consultant to Fortune 500 companies triggered a quest for a deeper sense of purpose, meaning, and significance.  “Who are you BECOMING?” and “Who are you helping others to BECOME?” became central to Jonathan’s life, businesses, and speaking.  He has also built several successful businesses, including a national children’s fitness franchise and Entrepreneur Adventure, which helps young people experience business start-up and ownership. He has inspired and challenged audiences with his message in 49 states and on 3 continents.  Jonathan lives in NY with his amazing wife and two angelic daughters!