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General Session

Thursday, May 7
General Session begins at 9:00 a.m.

How High Can You Bounce? Turning Setbacks into Opportunity

Change is constant in aging services and success belongs to those who know how to positively respond to it.

How High Can You Bounce? is an inspiring, high-impact keynote designed to empower leaders and teams in aging services to rise above challenges, reframe change as opportunity, and strengthen the mindset required to serve others at the highest level. This presentation encourages participants to rebound from adversity, reset their perspective, and move forward with renewed purpose, clarity, and confidence.

Through powerful stories and practical mindset shifts, Roger challenges the audience to see change not as a disruption but as an invitation to grow, lead, and make an even greater impact.

Participants Will Be Inspired To:

  • Transform uncertainty and apprehension into engagement by embracing new possibilities.
  • Elevate accountability and ownership to remove barriers and drive meaningful outcomes.
  • Reframe challenges as catalysts for innovation, growth, and stronger service.
  • Recognize change as the fuel of progress and possibility.
  • Strengthen resilience and flexibility to navigate uncertainty with confidence and purpose.

Sports Illustrated calls Roger Crawford “One of the most accomplished physically challenged athletes in the world.”

After realizing tremendous success on center court as a Division 1 athlete, he took his talents to center stage and became a motivational speaker. Roger’s transformational message gives organizations the ability to decrease excuses, increase results, and break through self-imposed limitations. His remarkable life story is a powerful example that “Challenges are inevitable; defeat is optional.”

Roger’s achievements include:

  • host of the weekly feature “Motivational Mondays with Roger Crawford,” which can be seen worldwide on Tennis Channel
  • recipient of the prestigious ITA Achievement Award, presented by the International Tennis Hall of Fame
  • inducted into the National Speakers Association Hall of Fame
  • member of the Hall of Fame for People with Disabilities (along with fellow honorees such as Christopher Reeve, Helen Keller, and former President Franklin Delano Roosevelt)

He’s been featured on many national television programs and publications, including:

  • Good Morning America
  • Monday Night Football
  • The Today Show
  • The Wall Street Journal
  • Men’s Fitness
  • Fast Company
  • Tennis Magazine

Roger is also a bestselling author whose books have been translated into 17 different languages. His most recent book Think to Win, The Power of Possibility Thinking helps readers embrace change, improve their mindset, and achieve breakthrough performances.