Series Overview
Registration Information
Event Schedule
Faculty Biographies
Continuing Education


Melissa Andrews, President & CEO, LeadingAge Virginia
Melissa Andrews joined the LeadingAge Virginia staff as President & CEO in 2016 after 14 years with LeadingAge (national). LeadingAge Virginia is an association of not-for-profit aging services providers, serving the entire continuum, expanding the world of possibilities for aging. Their vision of positive aging for each Virginian is one they seek to attain through advocacy, education, and establishing a leadership position within the Commonwealth.

Prior to joining the LeadingAge Virginia team, Melissa served as the Vice President, Board Development & Member Relations at LeadingAge (national), facilitating board development retreats and strategic planning processes around the country. Melissa continues to serve as a governance resource in her current role, facilitating leadership retreats/processes nationally focused on the role of the board, the relationship between board and staff leadership, strategic planning, mission/vision/values redevelopment and board structure, composition and practices.

Melissa is a frequent speaker at conferences, educational events and has been featured in media interviews about dementia and aging/older adult services issues.

Melissa was a class of 2010 LeadingAge Larry Minnix Leadership Academy fellow. In 2012, she received the BoardSource© Certificate of Nonprofit Board Education, and in 2013, Melissa received The Coalition for Leadership in Aging Services’ Certified Aging Services Professional national certification.

Melissa holds a Bachelor of Arts degree in Art History from Boston College. She lives in Richmond, VA with her husband, daughter, stepchildren and French Bulldog. Her “why’s” in life are her family and positively impacting the aging experience both in Virginia and across the nation.

Tom Bowden, Vice President, HJ Sims
Tom joined Sims in May of 2019 after seven years serving not-for-profit senior living organizations at BB&T Capital Markets (now Truist Securities). Tom oversees the development and growth of the Firm’s practice in the southeast, and approaches engagements with clients as an advocate. To date, Tom has financed over $2 billion for the development, acquisition, expansion and refinancing of Life Plan Communities.

Tom has spoken at numerous LeadingAge Conferences on a variety of topics from refinancing to moderate priced housing. Tom earned a B.S. in Accounting and Business Administration from Washington and Lee University where he was elected to the Honor Council and played on the Varsity Golf Team.

Greg Hensley, Senior VP, Plante Moran Living Forward
As a relationship manager at Plante Moran Living Forward, Greg helps strategically position new and existing senior living communities as desirable homes for current and future residents. Greg offers more than 30 years of project design and construction experience, with the last 16 years working predominately on the owner’s side as an operations’ executive in large senior living communities.

Greg’s expertise is in strategic repositioning. As an operations’ executive, he has overseen operating budgets of more than $25 million per year while transforming campuses through repositioning plans. He has led dozens of master planning design charrettes to create an exciting new future for residents, staff, and visitors to senior living communities. He has overseen the development of more than $400 million in new construction and renovations in the last 30 years. He is especially talented at helping executive teams and boards effectively conceptualize the future of their community before spending resources on costly design and construction documents. He inspires administrators to understand how to lead an organization through change from both a design and an operational perspective.

Formerly, Greg worked with several large non-profit senior living providers in Ohio and served as a vice president of the 15th largest life plan community in the country. He also worked as a designer and project manager for a national leader in the design of senior living campuses across the country. Greg received his bachelor’s degree in architectural engineering from Oklahoma State University. He is a professional engineer in Virginia, Oklahoma, and Kansas; Certified Aging Services Professional (CASP); and Certified Executive for Assisted Living (Ohio CEAL®).

Kevin Hroblak, Partner, Whiteford Taylor & Preston

Jennifer Jackman, Partner, Whiteford Taylor & Preston

Keith Seeloff, Partner, FORVIS

Dana Wollschlager, Practice Leader & Partner, Plante Moran Living Forward

As the national senior living development practice leader, Dana specializes in advising senior living owners and operators on development and operational best practices. This includes strategic planning, market feasibility, financial feasibility, regulatory compliance, project management, construction oversight, and operational efficiencies.

With more than 30 years’ experience in the industry, Dana has overseen the development of more than half a billion in new construction including 2,400 units of senior housing and skilled nursing within the last 5 years. Her development projects have been comprised of a variety of senior communities in urban and rural settings, as well as significant campus expansions and remodeling projects. Her experience also includes green design and construction, congregational senior housing, hospital campus senior housing, nursing home campus repositioning, collegiate senior housing and complex remodeling projects. Prior to joining Plante Moran, Dana was a regional director of housing operations at Ecumen and later joined the new business development team. There she led the organization in the single largest expansion in the firm’s history of both owned and managed senior housing communities as well as skilled nursing home repositioning projects.

Dana attended the University of Minnesota and is a certified occupancy manager, residential manager, and assisted housing manager.

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For questions contact:   Dawn Balder
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