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Unlock Massive Sales Success: Reverse Engineer Your Move-In Strategy

In this senior care case study, hear how Immanuel is transforming its sales process to meet the needs of each individual buyer—and increasing move-ins as a result. Learn a framework to shift your sales process to be customer-centric—for any size organization—to create a personalized experience and differentiate your organization from the competition. Discover how this strategy has created substantial results while enhancing consumer engagement and how you can lead your teams to do the same.

  • Develop 3 sales strategies that will completely change your sales and marketing, no matter how fundamental or sophisticated your current strategy.
  • Review how senior care leaders are leveraging these insights to instantly connect with buyers to create real differentiation—and stay ahead of their competitors.
  • Implement 3 action steps immediately to transform your sales strategy and yield fast results.

Jennifer Knecht, Vice President, Marketing and Sales, Immanuel, Omaha, NE
A seasoned insider to senior living and home-based services, Jennifer Knecht has been at the executive leadership level in health care for nearly a decade. She’s an innovative change agent, working with teams to develop marketing and branding strategies and winning sales teams to keep occupancy and census at 90%+, while orchestrating multi-million-dollar growth plans.