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613
Sharing Your Positive Story Amid Negative News
Adult Day; AL; HCBS; IL; PACE; SNF/LTC
As a result of COVID-19, the media has thrust the senior living field into the spotlight, and much of the news has been negative. Now’s the time to share your stories of positivity and hope. We know there's an abundance of heartwarming stories taking place each day among families, residents, employees, and volunteers. But how do you start? We’ll discuss the elements of a good story and what is truly “newsworthy” so you can look for these inspirational interactions. We’ll review how to share these positive stories with the local media. Participants will also gain a greater understanding of how to utilize their own marketing tools effectively to share your positive stories.
- Distinguish what makes a newsworthy story and how to look for these stories of positivity within your communities.
- Identify ways to interact with the media to share your story.
- Discover opportunities to use your own marketing tools to share your positive story among current and prospective residents and families.
Mary Prevost, MBA, Founder, Prevost Partners, Golden Valley, MN
Empowering brands and inspiring people to think differently, this is how Mary Prevost has approached her 17 years of health care public relations. As founder of Prevost Partners, she consults with health care companies in the areas of social media, media relations, content marketing, and branding. Previously, Prevost worked with health care clients as account supervisor at a Minneapolis agency and was director of communications at Cheyenne Regional Medical Center in Cheyenne, Wyoming. Prevost earned an MBA from Augsburg University, a BA in mass communications from Colorado Mesa University in Grand Junction, Colorado, and an AAS in radio/TV broadcasting from Central Wyoming College in Riverton, Wyoming.
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